1982/83 Rock ‘n Roll

Of the original nine GI Joe figures released when the 3.75” line arrived at retail in 1982, Rock ‘n Roll is probably the best. The first series included a number of indistinguishable greenshirts, but Rock ‘n Roll was part of a subset of figures – with Snake Eyes, Stalker, Scarlett and Flash – that were […]

1982/83 Flash

When Hasbro brought back GI Joe in 1982, their marketing machine was ready to roll. It included an aggressive TV advertising campaign featuring animation to promote the Marvel comic book. The toy packages had beautiful, action-oriented paintings by Hector Garrido, and the perfect, Reagan-era catchphrase, “A Real American Hero”. The toys followed the trail blazed […]